AI Insights · Timothy · January 2026
Top Beauty Retail Apps Performance in Middle East Q4 2025
Explore the performance trends of the top beauty retail apps in the Middle East during Q4 2025, with insights from Sensor Tower's unified platform data.
In the fourth quarter of 2025, the top beauty retail applications in the Middle East showed varied performance trends across downloads and active users, as reported by Sensor Tower.
Sephora KSA: Beauty, Makeup experienced a notable increase in weekly downloads, starting at approximately 34.9K at the end of September and peaking at 101.9K in mid-November. The app's weekly active users also saw a steady rise from 241.7K in late September to 345.4K by the end of December.
For Nice one | نايس ون, the trend in weekly downloads reached a high of 133.3K in the week of November 24. Active users for the app began at 846.8K and fluctuated, ending the quarter at 748.4K.
Deraah | درعــه showed a significant spike in downloads, with the highest being 82.5K in late October. However, active users were minimal, peaking at 243 by the end of December.
Golden Scent قولدن سنت maintained consistent download numbers, with a peak of 25.9K in late November. The app's active users increased from 201.5K in September to 168.1K by December's end.
Finally, دار الاميرات Dar Alamirat saw a gradual increase in downloads, reaching 21.1K in the week of December 22. Active users decreased throughout the quarter, starting at 114.7K and ending at 87.5K.
These insights demonstrate the diverse trends in app performance across the beauty retail sector in the Middle East. For more detailed analytics, visit Sensor Tower's platform.
