Top Beauty Retail Apps in Latin America: Q4 2025 Performance

In the fourth quarter of 2025, the beauty retail sector in Latin America saw significant activity across top applications on a unified platform. Here’s a closer look at the performance of the leading apps, based on data from Sensor Tower.

O Boticário experienced a decline in weekly downloads, starting at 261.9K at the end of September and decreasing to 55.5K by the end of December. The weekly active users mirrored this trend, dropping from 7.3M to 3.6M over the same period.

Natura (Oficial) showed a peak in weekly downloads of 147.7K in early December, before falling to 49.6K by the end of the month. The app's active users saw a rise to 3.8M in late November but ended the quarter at 1.6M.

SEPHORA: Maquiagem e Perfumes had a notable increase in downloads, peaking at 85.3K in early November. Active users grew to 763.4K in late November, but this number decreased to 556.4K by the end of December.

Época Cosméticos & Perfumaria saw weekly downloads rise to 96.3K in late November, while active users peaked at 2M during the same period. The numbers then tapered off, ending the quarter with 33.9K downloads and 947.7K active users.

Beleza na Web: Cosméticos experienced a steady increase in downloads, reaching 61.2K in early November. Active users also grew, peaking at 2.6M in late November before declining to 1.5M by the end of December.

These trends highlight the dynamic nature of the beauty retail app market in Latin America. For more detailed insights and data, visit Sensor Tower.