AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in Kenya Q4 2025 Performance
Explore the performance trends of the top beauty retail apps in Kenya during Q4 2025, based on Sensor Tower data.
The beauty retail app market in Kenya saw varied performance trends in Q4 2025, with insights provided by Sensor Tower. Here's a closer look at the top five apps:
Think Dirty saw its weekly downloads peaking at around 1.1K in late October, followed by a decline to 306 by the end of December. Active users fluctuated, starting at 14.4K, peaking at 16.5K in early December, then tapering to 13.9K. Revenue experienced sporadic increases, notably reaching $20 in early December.
StyleKorean maintained a stable active user base, starting at 871 and concluding the quarter with 1K users. Downloads fluctuated, with a notable spike to 228 in late December, despite no recorded revenue.
Nykaa - Beauty Shopping App had a modest presence, with downloads hovering around 40 to 60 weekly. Active users showed slight growth, beginning at 628 and ending at 680.
Nice One | نايس ون experienced gradual increases in downloads, peaking at 92 in mid-November. Active users mirrored this trend, starting at 97 and reaching 223 before declining towards year-end.
MLH APP had irregular download patterns, peaking at 75 in early December. However, no data was available for active users or revenue.
These insights provide a snapshot of the dynamic beauty retail app landscape in Kenya, with more detailed analytics available through Sensor Tower.
