Top Beauty Retail Apps in Italy: Q4 2025 Performance

In the fourth quarter of 2025, the top beauty retail applications in Italy exhibited varied performance trends across downloads and active users, as analyzed from Sensor Tower data.

SEPHORA - Maquillage, Parfum saw a notable rise in weekly downloads, peaking at approximately 34.6K by late November. Active users initially decreased from 475K to 419K but rebounded to 530K mid-December, before dipping to 438K by the year's end.

Notino: profumi e cosmetici demonstrated fluctuating download numbers, with a significant spike to 45.5K in late November. Active users increased steadily, reaching a high of 678K during the same period, before tapering off to 406K by December's close.

Douglas - Parfüm & Kosmetik experienced consistent download growth, reaching 28.4K in early December. Active users showed a positive trend, climbing from 149K to 287K by mid-December, before slightly decreasing to 240K at the quarter's end.

Mein dm maintained stable download numbers, with a peak of 11.6K in late December. Active users rose steadily to 362K mid-December, before a slight decrease to 322K by the end of the year.

Marionnaud Italia showed a gradual increase in downloads, peaking at 7K in late December. Active user data was unavailable, but the download trend suggests growing engagement.

These insights provide a snapshot of user engagement and app popularity in Italy's beauty retail sector during Q4 2025. For more detailed insights, visit Sensor Tower.