Top 5 Beauty Retail Apps Performance in Hungary Q4 2025

In the fourth quarter of 2025, Mein dm saw fluctuations in weekly downloads, starting at 11.1K and showing a peak of 11.6K in mid-December. The app's active user base began at 556K, spiking to 673K in early December, before settling at 466K by the end of the year.

Rossmann experienced a notable increase in downloads from 4.8K to a high of 16.1K at the start of December, followed by a decrease towards the end of the quarter. Active users for Rossmann mirrored this trend, increasing from 260K to a peak of 371K before declining to 205K.

Notino: profumi e cosmetici began the quarter with 10.1K downloads and saw a significant rise to 18.3K in late November, followed by a decrease to 4.4K. The active users climbed from 112K to 215K in early December, before dropping to 140K by the end of the quarter.

Douglas - Parfüm & Kosmetik had a varied download pattern, starting at 9.5K and reaching a high of 14.4K in mid-November, then stabilizing around 8.8K. Active users showed moderate fluctuation, peaking at 52K in November and ending the quarter at 45K.

Rituals Home & Body Cosmetics maintained lower download numbers, beginning at 350 and peaking at 2.4K in mid-October, before declining to 151. The active user base reflected this trend, starting at 609 and achieving a high of 2.9K in October, then decreasing to 1.1K.

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