AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in Ghana Q4 2025
Explore the performance of the top beauty retail apps in Ghana during Q4 2025, highlighting trends in downloads and active users across a unified platform.
In the fourth quarter of 2025, the beauty retail app market in Ghana presented a variety of trends across the top five applications, as analyzed by Sensor Tower. These insights provide a glimpse into user engagement and app popularity on a unified platform.
FM Cosmetics - Beauty Shop, developed by FrimpsMan, showed a consistent download rate throughout the quarter. Downloads began at around 292 and slightly fluctuated, peaking at 315 in the week of October 27, before settling at 200 by the end of December.
MEDICUBE from APR_Corp. experienced a decline in weekly downloads, starting at 336 and dropping to just 1 by the last week of December. However, weekly active users began at 462, with a gradual decrease to 329.
Think Dirty saw its downloads begin at 105, reaching a high of 164 in early October, then declining to 34 by the end of the quarter. Its active user base fluctuated slightly, starting at 1.85K and ending at 2.06K.
Purplle Online Beauty Shopping had a steady presence, with downloads starting at 107, dipping to 9 by December. Active users started at 361, reaching a peak of 391 in mid-November, and closing the quarter at 297.
Finally, StyleKorean maintained a modest download rate, beginning at 94 and fluctuating to end at 62. Active users showed a slight decline from 504 to 470 over the quarter.
These trends reflect the dynamic nature of the beauty retail app market in Ghana. For more detailed insights, visit Sensor Tower.
