Top Beauty Retail Apps in Spain: Q4 2025 Performance

In the fourth quarter of 2025, the beauty retail app market in Spain showed dynamic performance trends across the top five applications on a unified platform. Here's a closer look at their weekly downloads and active user metrics.

Perfumerías DRUNI experienced a notable increase in weekly downloads, starting from around 24.7K at the end of September and peaking at 56.8K in late November. By the end of December, downloads stabilized at approximately 33.7K. The app's active users mirrored this upward trend, rising from 212K to a peak of 403K in November, before settling at 280K by year-end.

Perfumerías Primor saw fluctuating download numbers, with a high of 41.9K in mid-November and a year-end figure of about 21.2K. Active users consistently grew throughout the quarter, starting at 159K and reaching nearly 299K by the end of December.

SEPHORA - Maquillage, Parfum had a steady increase in downloads, with notable spikes in early November and late November at 32.5K and 30.4K, respectively. Active users also rose from 268K to 370K over the quarter.

Rituals Home & Body Cosmetics showed moderate download activity, with numbers peaking at 8.2K in early October before settling around 1.6K by the end of December. Active users followed a similar pattern, starting at 8.9K and ending at 8.8K.

Douglas Cosmetics Spain maintained a relatively stable download rate throughout the quarter, peaking at 5K in late November. Active users grew from 26.5K to a peak of 32K in early December, finishing the quarter at 27.2K.

These insights, sourced from Sensor Tower, provide a snapshot of the competitive landscape in Spain's beauty retail app market for Q4 2025. For more detailed data and analysis, visit Sensor Tower's platform.