AI Insights · Timothy · January 2026
Top Beauty Retail Apps in Egypt: Q4 2025 Performance Overview
Explore the performance trends of the top beauty retail apps in Egypt during Q4 2025, with insights on downloads and active users.
The fourth quarter of 2025 showcased varied trends among the top beauty retail applications in Egypt, highlighting the dynamics of user engagement and app popularity. Here's a detailed look at the performance of these apps based on data from Sensor Tower.
Source Beauty maintained a consistent presence in the market with weekly downloads averaging around 3K, peaking at 4K in early October. However, weekly active users saw a gradual decline from 23K to 13K by the end of December.
The app باث&بودي وركس experienced a notable increase in downloads, reaching over 3K during late November. Active users increased steadily, starting at 8.9K and climbing to 17K by the end of the quarter.
Mazaya Stores saw a spike in downloads to over 2K in early November, though active user data was not available for this period.
StyleKorean experienced a decrease in downloads over the quarter, starting at 1.1K and dropping to around 600 by December. Weekly active users remained relatively stable, fluctuating between 8K and 11K.
Finally, IBRAQ Perfumes showed a consistent increase in downloads, peaking at 1K in the final weeks. Active users also saw an upward trend, growing from 263 to 408.
For more detailed insights and analysis, visit Sensor Tower's platform, where comprehensive data on app performance is available.
