AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in Estonia Q4 2025
Explore the performance trends of the top beauty retail apps in Estonia during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, Estonia's beauty retail app market showed varied performance across the top five applications. Sensor Tower's data provides a detailed look at these trends.
Notino: profumi e cosmetici saw its weekly downloads fluctuate, starting at around 1.8K and experiencing a peak of 3.4K in late November. However, by the end of December, downloads decreased to approximately 345.
Douglas Eesti experienced a modest download rate, beginning the quarter with 265 downloads per week and reaching a high of 563 in early November. The quarter ended with downloads dropping to about 79.
MAKEUP - Beauty without limits maintained a steady download trend, with numbers ranging from 113 to 271 throughout the quarter, peaking in late November.
Gold Apple: beauty store showed a gradual increase in downloads, starting at 46 and peaking at 135 in late November, before stabilizing around 90 by the end of December.
Dermosil had a lower download rate, with numbers ranging from 32 to 120, peaking in mid-November, and ending the quarter with 24 downloads.
These insights highlight the dynamic nature of the beauty retail app market in Estonia. For more detailed analytics and trends, visit Sensor Tower.
