Top Beauty Retail Apps in Denmark Q4 2025: Unified Platform Insights

In the fourth quarter of 2025, the top beauty retail applications in Denmark exhibited distinct trends in downloads and active user engagement across a unified platform, according to data from Sensor Tower.

Club Matas saw a notable increase in weekly downloads, starting at 2.5K in early October and peaking at 11.4K in the first week of December. Active users also grew significantly, from around 59.6K at the start of the quarter to a high of 115.9K by mid-December, before closing the quarter with 85.6K.

For SEPHORA - Maquillage, Parfum, downloads remained relatively stable, with a slight spike to 3.1K in late November. Active users fluctuated, reaching a peak of 30.3K in the same period and then stabilizing around 24.6K by the end of December.

Rituals Home & Body Cosmetics had a consistent download pattern, with a slight drop from 1.2K in early October to 594 by the end of December. Active users mirrored this trend, peaking at 3.7K in early October and gradually decreasing to 2.8K by the quarter's end.

Notino: profumi e cosmetici experienced a surge in downloads reaching 2.8K in late November, though this declined to 396 by the end of December. Active user numbers showed a similar spike, peaking at 6K in late November before settling at 3.6K.

Lastly, Lyko maintained a steady download rate, with minor fluctuations and a peak at 725 in late November. Active users remained stable, increasing slightly from 5K at the start of October to 5.7K by early December.

These insights reflect the dynamic nature of the beauty retail app market in Denmark, with more detailed analytics available through Sensor Tower.