AI Insights · Timothy · December 2025
Top 5 Beauty Retail Apps on Unified Platform in Germany, Q4 2025
Explore the performance trends of the top beauty retail apps in Germany during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the top beauty retail applications in Germany showcased diverse performance trends on the unified platform, combining data from both iOS and Android. Here, we delve into the weekly downloads and active user statistics for these leading apps.
Rossmann exhibited fluctuating download numbers, beginning the quarter with around 96K and peaking at 114K in mid-October. Active users showed a positive trend, increasing from approximately 6.4M to 7.8M by early December, before settling at 6M by the end of the year.
Mein dm maintained a steady download rate, averaging around 70K weekly, with a slight rise to 75K in mid-December. Weekly active users fluctuated, starting at 4.3M, peaking at 4.7M in December, and ending the quarter at 4M.
flaconi: Der Beauty-Onlineshop experienced a notable surge in weekly downloads, reaching over 103K in late November. Active users increased significantly from 225K at the start to over 507K in early December, ending the quarter at 358K.
The app Douglas - Parfüm & Kosmetik saw a consistent rise in downloads, peaking at 84K in November. Active users grew from 530K to a high of 1.1M in late November, concluding the year at 585K.
Lastly, Rituals Home & Body Cosmetics had steady downloads, averaging around 18K weekly, with a small peak at 19K in mid-December. Active users climbed from 187K to 262K by the end of December.
These insights, derived from Sensor Tower data, highlight the dynamic landscape of beauty retail applications in Germany. For more detailed analytics and trends, visit Sensor Tower's platform.
