Top Beauty Retail Apps in Colombia: Q4 2025 Performance

In the fourth quarter of 2025, the top beauty retail applications in Colombia showcased varying performance trends across downloads and active users. According to Sensor Tower, these apps offer valuable insights into consumer behavior in the beauty market.

Natura Latam experienced fluctuating download numbers, peaking at around 5.7K in mid-October before a gradual decline to just under 1K by the end of December. The app maintained a healthy user base, with weekly active users initially around 47K, peaking at over 53K, and closing the quarter at approximately 38.5K.

HiBeauty saw its downloads peak at nearly 1K in early November, with a noticeable drop towards the end of the quarter, closing at about 600 downloads per week. Active user data was not available for this app.

Almacén Sandra maintained modest download figures throughout the quarter, with a slight peak at 440 downloads in early December, before decreasing to around 190 downloads by the end of December.

Perfumerías Primor observed a peak in weekly downloads at 369 in mid-November, with fluctuations throughout the quarter and ending at 218 downloads. The active user base saw growth from 926 to 1.3K by the quarter’s end.

Finally, Oriflame had a peak of 244 downloads in early November, with a decline towards the end of the year, finishing with about 105 downloads. Active users remained relatively stable, starting at 5.3K and ending slightly higher at 5.1K.

For more detailed insights and data, visit Sensor Tower’s website.