Top Beauty Retail Apps in Central America Q4 2025

In the fourth quarter of 2025, beauty retail applications in Central America exhibited varied performance metrics across downloads and active users, according to data from Sensor Tower. Here's an overview of the trends observed in the top five beauty retail apps on a unified platform.

Sephora: Compra en Línea saw a fluctuating journey in weekly downloads, beginning with approximately 15K and peaking in early November at 35K. Active users climbed steadily from 149K to a peak of 240K in early December, before a slight decline towards the end of the quarter.

Natura Latam experienced a modest download increase mid-quarter, reaching a high of 16K in the second week of November. However, active users decreased from 56K to 43K by the end of the quarter, with a notable spike to 68K in mid-November.

For Bath and Body Works México, downloads rose significantly in December, peaking at 12K. Active users showed a positive trend, increasing from 60K to over 77K by early December.

Terramar Brands maintained a consistent download pattern, with numbers ranging between 1.2K and 3.6K. No active user data was available for this period.

Lastly, YoungMi showed a gradual increase in downloads, starting at 400 and reaching 1.5K by the end of the quarter, with no active user data provided.

These insights provide a snapshot of the beauty retail app landscape in Central America for Q4 2025. For more in-depth analysis and data, visit Sensor Tower.