Top Beauty Retail Apps Performance in Brazil Q4 2025

In the fourth quarter of 2025, the top beauty retail applications in Brazil, as tracked by Sensor Tower, displayed varying performance in terms of downloads and active users.

O Boticário saw a significant decline in weekly downloads, starting from approximately 262K in late September and decreasing to around 55K by the end of December. Despite this, the app maintained a substantial number of weekly active users, fluctuating between 7.3M and 3.6M throughout the quarter.

Natura (Oficial) experienced a consistent rise in downloads mid-quarter, peaking at about 125K in early December before dropping to 39K by year-end. The app's active user base also saw a peak in late November at 3.3M, followed by a decline to 1.2M by the end of December.

Época Cosméticos & Perfumaria had a steady increase in downloads, reaching 96K in late November, before stabilizing around 33K at the end of the year. Active users peaked at 2M in the same period, with a subsequent drop to approximately 947K.

Beleza na Web: Cosméticos showed a gradual increase in downloads, peaking at 61K in early November, and then stabilizing around 49K by the end of December. Active users grew to a peak of 2.6M in late November, before declining to 1.5M.

SEPHORA: Maquiagem e Perfumes experienced fluctuations in downloads, with a peak of 61K in late November and a drop to 28K by the end of December. Active users reached their highest at 537K in late November, with a slight decrease to 361K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics are available to explore.