Top Beauty Retail Apps Performance in Bulgaria Q4 2025

In the fourth quarter of 2025, the performance of the top beauty retail apps in Bulgaria showcased varied trends in downloads and active users on a unified platform. Sensor Tower provides detailed insights into these metrics.

Mein dm saw a notable increase in weekly downloads, peaking at approximately 7.5K in mid-December. Active users grew steadily from 219K at the beginning of the quarter to over 306K by the end.

DOUGLAS.BG experienced a peak in downloads of around 7.6K in mid-November, followed by a gradual decline to about 2.7K by the end of December. Active users showed a slight fluctuation, with numbers reaching around 42K mid-quarter and ending at 39K.

Notino: profumi e cosmetici displayed varied download trends, peaking at 7.9K in late November. Active users increased from 82K to a peak of about 97K before closing at 86K.

MAKEUP - Beauty without limits maintained a relatively stable download rate, with numbers fluctuating between 368 and 769 throughout the quarter. Active users remained steady, starting at 6.8K and ending around 7.5K.

Oriflame had consistent download numbers, ranging from 272 to 501. Active users hovered around the 9K mark, showcasing minor variations over the quarter.

For more in-depth insights and analysis, visit Sensor Tower's platform to explore further data on these apps and others in the beauty retail sector.