AI Insights · Timothy · January 2026
Top Beauty Retail Apps in Belgium Q4 2025
Explore the performance of the top beauty retail apps in Belgium during Q4 2025, with insights on downloads and active users provided by Sensor Tower.
In the fourth quarter of 2025, Belgium's beauty retail app landscape showed interesting trends across the top five applications on a unified platform, as reported by Sensor Tower.
ICI PARIS XL – Beauty experienced a notable increase in weekly downloads, starting at around 2.3K and peaking at over 5.3K by late November. Active users also rose significantly from 18.6K to a high of 37.3K mid-December, before settling at 20K by the end of the quarter.
Parfumerie Douglas saw downloads rise from 2.1K to a peak of 5.8K in late November. Active users similarly increased, starting at 10.3K and reaching a high of 15.5K during the same period.
Rituals Home & Body Cosmetics had a fluctuating download trend, beginning with 1.9K, peaking at nearly 3.9K in early October, and then stabilizing around 2.5K. Active users peaked at 14.5K early in the quarter and ended the year at 9.2K.
Notino: profumi e cosmetici showed a strong performance with downloads starting at over 3.1K, peaking at 6.2K in late November. Active users maintained a robust presence, peaking at 43.5K before closing the quarter at 33.2K.
Finally, Mein dm had more modest download numbers, increasing from 448 to 807 by late October. Active users saw a gradual rise from 6.6K to 7.7K in early December.
For more detailed insights, visit Sensor Tower's website.
