AI Insights · Timothy · January 2026
Top Beauty Retail Apps in Austria: Q4 2025 Performance
Discover the performance trends of the top 5 beauty retail apps in Austria during Q4 2025, with insights on downloads and active users provided by Sensor Tower.
In the fourth quarter of 2025, the Austrian beauty retail app market showcased interesting trends across the top five applications. Data from Sensor Tower highlights the performance in terms of downloads and active users.
Mein dm saw a notable fluctuation in weekly downloads, with a peak of approximately 12.6K in mid-October and another surge to 12.5K in early December. Active users steadily increased, reaching a high of around 470.8K mid-December before dropping to about 347.7K by the end of the month.
Douglas - Parfüm & Kosmetik experienced a varied download pattern, peaking at 6.8K in late November. Active users showed a recovery towards the end of the quarter, climbing from 16.7K in late November to approximately 26.8K by the year's end.
Notino: profumi e cosmetici had a download peak at 9.7K during late November, while active users saw a steady rise, culminating at 45.5K in early December.
BIPA Österreich downloads reached their zenith at 4.1K in early December. Active users followed a similar upward trend, peaking at around 34.2K mid-December, then decreasing to 26.6K by the end of the quarter.
flaconi: Der Beauty-Onlineshop demonstrated significant growth in downloads, particularly in late November with 5.6K. Active users increased to a peak of 29.7K around the same time, before ending the quarter at 20.6K.
For more detailed insights on these trends and other app performances, visit Sensor Tower's platform.
