Top 5 Beauty Retail Apps Performance in Argentina Q4 2025

In the fourth quarter of 2025, the top beauty retail applications in Argentina showed varied performance trends on a unified platform. This data, sourced from Sensor Tower, highlights the weekly downloads and active users for these popular apps.

Natura Latam experienced fluctuating weekly downloads, starting with over 10K downloads at the beginning of the quarter, peaking at 12.7K in early November, but declining to 1.9K by the end of December. Despite this, weekly active users remained robust, hovering around 200K to 230K throughout the quarter.

Avon: Cosméticos, maquiagens + saw a gradual decline in downloads from 2K at the start of the quarter to around 682 by the end. Active users also showed a slight decrease, maintaining a range from approximately 33K to 28K.

SERLACA maintained a consistent download rate, with weekly figures ranging from 200 to 400. The app's steady performance suggests a dedicated user base.

Nu Skin Vera demonstrated a stable trend in both downloads and active users. Weekly downloads varied between 200 and 450, while active users consistently stayed above 2.3K, peaking at 2.8K in early December.

Sólocejas had modest download numbers, ranging from 147 to 258 weekly. Despite this, the app maintained its presence among top beauty apps in Argentina.

For more detailed insights into app performance, visit Sensor Tower's platform for comprehensive data and analytics.