Top 5 Apparel Apps in South Africa: Q4 2025 Performance on Unified Platform

In the fourth quarter of 2025, the top apparel applications in South Africa, as analyzed by Sensor Tower, showed diverse trends in downloads and active users on a unified platform.

SHEIN-Shopping Online saw a decrease in weekly downloads, starting from around 138K at the beginning of the quarter and dropping to 38.6K by the end. Despite this decline, the app maintained a strong presence with weekly active users fluctuating between 11M and 8.6M.

MyRunway SA Fashion Shopping experienced a peak in downloads in late November at approximately 22K, before falling to 5.7K by the end of December. Active users peaked at 311K mid-quarter, with a slight decrease to 240K by the end.

adidas: Shop Shoes & Clothing showed an increase in downloads, reaching 22.7K in mid-December, while active users rose steadily to 161K by the quarter's close.

Nike: Shoes, Apparel & Stories had a notable increase in downloads mid-quarter, peaking at 19.3K in late November, with active users rising to 128K by mid-December.

Studio88 experienced growth in downloads, particularly in November, reaching over 10K. Despite fluctuations, Studio88 maintained a consistent user base.

These insights illustrate the dynamic nature of the apparel app market in South Africa. For more detailed analytics, visit Sensor Tower's platform.