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AI Insights · Timothy · January 2026

Top 5 Apparel Apps in Uruguay: Q4 2025 Performance Overview

Explore the performance trends of the top apparel apps in Uruguay during Q4 2025, with insights into downloads and active users from Sensor Tower.

Top 5 Apparel Apps in Uruguay: Q4 2025 Performance Overview

This article delves into the performance of the top five apparel applications on a unified platform in Uruguay during the fourth quarter of 2025. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user trends for each app.

Renner from Lojas Renner saw a notable increase in weekly downloads, starting from 4.5K at the beginning of October and peaking at approximately 6K in early December. Active user numbers remained relatively stable, fluctuating around 54K throughout the quarter.

SHEIN - Shopping Online experienced a slight decline in weekly downloads, starting at 1.6K and dipping to around 1.3K before rebounding to 1.6K at the end of December. Active users hovered around 65K, with minor variations throughout the period.

ZARA had a steady increase in weekly downloads, starting at 847 and peaking at 1.9K in late November. Active users also increased, reaching a high of approximately 5.9K during the same period.

H&M MENA - Shop Fashion Online maintained consistent download numbers, with a slight peak of 531 in late November. Active users showed a positive trend, rising from 910 to over 1K by the end of the quarter.

Fashion Nova: Trendy Shopping had a modest performance with downloads fluctuating between 44 and 123. Active users remained steady around the mid-300s, with a slight increase towards the end of December.

For further insights into the performance of these apps and more, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026