Top 5 Apparel Apps in Turkey: Q4 2025 Performance Overview

The fourth quarter of 2025 saw varying trends among the top apparel applications in Turkey, as observed through data from Sensor Tower.

SHEIN - Shopping Online began the quarter with strong weekly downloads of around 183K, peaking at 222K by mid-October. A noticeable decline followed, reaching a low of approximately 8.6K in mid-December before bouncing back to 41K by the end of the year. The active user base started at 1.4M, rising to 1.7M in early October, and then gradually decreasing to 443K by late December, with a slight uptick to 786K in the final week.

Trendyolmilla showed a consistent trend in downloads, starting at 79K and reaching 134K in early November. The numbers fluctuated, settling at 77K by the end of December. Active users remained robust, beginning the quarter at 5.8M and peaking at 7.4M in late November, before closing at 5.5M.

ZARA experienced a significant spike in downloads, moving from 42K at the start to a high of 217K in late November. The quarter ended with downloads at 82K. Active users followed a similar trend, increasing from 806K to a peak of 1.6M in late November, and finishing strong at 1.3M.

FLO AYAKKABI maintained steady download numbers, starting at 34K and peaking at 73K in early November, with a slight dip to 41K by the quarter's end. Active users demonstrated a downward trend from 1.2M to 805K over the quarter.

DeFacto - Clothing & Shopping showed stable download patterns, beginning at 45K and reaching a high of 62K in mid-November. The quarter concluded with downloads at 49K. Active users started at 1.1M, peaking at 2.1M in mid-November, and closed at 1.2M.

These insights reflect the dynamic market trends in Turkey's apparel app sector during Q4 2025. For more detailed data and analysis, visit Sensor Tower.