Top 5 Apparel Apps in Tunisia: Q4 2025 Performance on Unified Platform

In the fourth quarter of 2025, the top 5 apparel applications in Tunisia demonstrated varied performance metrics across downloads and active users on a unified platform. The data, sourced from Sensor Tower, provides a comprehensive view of user engagement.

SHEIN - Shopping Online saw fluctuating weekly downloads, starting at approximately 14.7K at the end of September and gradually declining to about 7K by the end of December. Active users peaked at around 348K in late October but experienced a downward trend, closing the quarter at 246K.

For ZARA, weekly downloads saw a significant spike in late November, reaching over 6.4K, before stabilizing to around 600 by the end of December. Active user numbers showed an upward trend, peaking at 12.1K in early December.

Lefties - Moda Online experienced a notable increase in downloads in late November, with numbers surging to 5.2K, followed by a decline to 232 by the end of the quarter. Active users peaked at 7.6K at the end of November, then decreased to 3.5K by late December.

BERSHKA downloads rose significantly in late November, reaching 3.4K, before settling back to 521 by the end of the quarter. The app's active user base grew steadily throughout the quarter, peaking at 12.9K in mid-December.

Lastly, PULL&BEAR recorded a download surge in late November, with numbers hitting 2.9K, and then leveled off to 385 by the end of December. Active users increased to 8.8K in late November, with a slight decline to 7.4K by the end of the year.

These insights reflect the dynamic nature of the apparel app market in Tunisia. For more detailed analytics and insights, visit Sensor Tower's comprehensive platform.