Top 5 Apparel Apps in South America Q4 2025: Unified Platform Insights

In the fourth quarter of 2025, the top apparel applications in South America showed varied performance trends on a unified platform, as reported by Sensor Tower. Here's a closer look at the weekly downloads and active users for these apps.

SHEIN - Shopping Online saw a fluctuating pattern in weekly downloads. Starting strong with over 1M downloads in early October, the numbers dipped to around 552K by mid-December before slightly recovering to 639K at the end of the quarter. Active users remained robust, peaking at 92M in mid-November but decreased to approximately 77M by the end of December.

The Nike App: Roupas, Tênis e mais experienced significant growth in downloads, hitting a high of 181K in early November, though it tapered off to around 44K by year-end. Active user engagement increased notably mid-quarter, reaching 2.2M in late November, before dropping to 977K by December's close.

adidas: Shop Shoes & Clothing downloads peaked at 174K in late November, followed by a decline to 63K by the end of December. Active users showed a similar trend, with a peak of approximately 3.9M in late November, then a reduction to around 2.5M by the end of the quarter.

Lojas Renner - Comprar Roupas maintained a steady increase in downloads, culminating in 109K in mid-December before falling to 72K by the end of the year. Active user numbers peaked at 9.1M in late November, stabilizing at around 7.7M by December 29.

Finally, C&A: Comprar Roupas saw downloads rise to 120K in early December, with a slight decrease to 73K at year-end. Active users increased steadily, reaching nearly 3.5M by mid-December before settling at just over 3M by the end of the quarter.

These insights, provided by Sensor Tower, highlight the dynamic trends in user engagement and app performance across South America’s leading apparel applications. For more detailed analytics, visit Sensor Tower's platform.