Top 5 Apparel Apps Performance in Sweden Q4 2025

The fourth quarter of 2025 saw varied performance trends among the top apparel applications in Sweden, as reported by Sensor Tower. Here's a closer look at the weekly downloads and active user metrics for these apps.

SHEIN - Shopping Online experienced a decline in weekly downloads, starting at approximately 8.8K at the beginning of the quarter and dropping to around 4.1K by the end of December. The app maintained a high level of weekly active users, peaking at 685K in mid-October, before gradually declining to around 474K.

Zalando – Online fashion showed a steady increase in weekly downloads mid-quarter, reaching 9.7K in late November. Its weekly active users also saw a significant rise to 396K during the same period, before ending the quarter at approximately 263K.

H&M saw fluctuating download numbers, with a notable spike to 7.5K in late November. The app's active user numbers increased steadily, reaching a peak of 225K in early December.

Boozt.com observed consistent growth in both downloads and active users. Downloads peaked at 6.1K in late November, while active users increased steadily, reaching 83.6K in mid-December.

ZARA had a moderate increase in downloads, with a peak of 4.6K in late November. The number of active users followed an upward trend, ending the quarter at around 23.6K.

For more detailed insights and data on these apps, visit Sensor Tower's platform.