AI Insights · Timothy · January 2026
Top 5 Apparel Apps in Russia: Q4 2025 Performance
Explore the performance of the top 5 apparel apps in Russia during Q4 2025, highlighting trends in downloads and active users.
In the fourth quarter of 2025, the top 5 apparel applications in Russia on the unified platform demonstrated notable trends in downloads and active users. This data, sourced from Sensor Tower, offers a glimpse into the digital apparel market.
SUNLIGHT: украшения и подарки saw a significant increase in weekly downloads, peaking at around 129K in mid-December. Weekly active users also rose, reaching over 2M by the end of December.
kari: обувь и аксессуары experienced a decline in weekly downloads, dropping from about 71K in early October to 41K in late December. However, weekly active users showed recovery towards the end of the quarter, stabilizing around 1.3M.
The SOKOLOV: ювелирный магазин app exhibited a remarkable growth in downloads, climbing to approximately 101K in late December. Active users increased substantially, peaking at over 1M during the same period.
Lamoda интернет магазин одежды maintained a steady decline in downloads, starting the quarter at 52K and ending at 28K. Despite this, the app maintained a strong user base with active users consistently around 3.5M by the end of December.
Finally, 585 Золотой - Diamonds & Gold showed an upward trend in downloads, peaking at 65K in late December. Active users also saw an increase, reaching over 500K by the close of the quarter.
These insights illustrate the dynamic nature of the apparel app market in Russia, with varying trends in user engagement and app popularity. For more detailed insights, visit Sensor Tower.
