AI Insights · Timothy · January 2026
Top 5 Apparel Apps in Serbia: Q4 2025 Performance Overview
Explore the performance trends of the top apparel apps in Serbia during Q4 2025, including download patterns and user engagement insights from Sensor Tower.
In the fourth quarter of 2025, the apparel app market in Serbia showcased diverse performance trends, as reported by Sensor Tower.
LC Waikiki Online Shopping saw a notable increase in weekly downloads, peaking at approximately 20.8K during the week of November 24. The app maintained strong engagement throughout the quarter, with downloads remaining above 10K for most weeks.
SHEIN - Shopping Online experienced a gradual decrease in downloads, from 16.3K at the start of the quarter to around 5.6K by the end. Despite this decline, the app maintained a substantial user base.
ZARA showed a fluctuating download trend, with a significant spike to 7.8K in the week of November 24. This was followed by a lower, yet steady, download trend toward the quarter's end.
H&M downloads displayed variability, peaking at 3.3K in the week of October 20. The app concluded the quarter with a decrease to about 1.2K downloads in the final week.
Fashion&Friends maintained a consistent download rate, with minor increases and a peak of 2.9K in late November. The app ended the quarter with a slight uptick to 2.1K downloads.
These insights reflect the dynamic nature of the apparel app market in Serbia. For more detailed analysis, visit Sensor Tower's platform.
