Top 5 Apparel Apps Performance in Portugal Q4 2025

The fourth quarter of 2025 showcased notable trends in the performance of the top five apparel applications on a unified platform in Portugal. Based on data from Sensor Tower, we delve into the weekly downloads and active user metrics for these popular apps.

SHEIN - Shopping Online saw a varied download trend throughout the quarter. Downloads peaked at around 20K in early November but declined towards the year-end, closing with approximately 9.8K. Active users demonstrated fluctuations, reaching a high of about 1.9M in early December before settling at 1.5M by the end of the quarter.

Zalando – Online fashion experienced a steady increase in downloads, peaking at roughly 19.7K in late November. Active users consistently grew throughout the quarter, starting at 14.5K in early October and climbing to 46.4K by the end of December.

ZARA downloads surged significantly in late December, reaching over 24K, while active users mirrored this trend, peaking at nearly 290K at the close of the quarter.

ABOUT YOU Online Fashion Shop displayed a steady download rate with a noticeable increase mid-quarter, reaching around 12.1K. Active users rose from 191K at the start to 253K by the end, showcasing consistent growth.

Lefties - Moda Online downloads peaked at 16.5K in late November, while active users showed a positive trend, climbing from 46K to nearly 59K by the end of December.

These insights highlight the dynamic landscape of apparel apps in Portugal. For more detailed analytics, visit Sensor Tower's platform.