AI Insights · Timothy · January 2026
Top 5 Apparel Apps on Unified Platform in Oceania Q4 2025
Explore the performance trends of the top 5 apparel apps in Oceania during Q4 2025, including downloads and active users insights.
In the fourth quarter of 2025, the performance of the top 5 apparel applications on a unified platform in Oceania showcased varied trends in downloads and active users. Here's a closer look at the data provided by Sensor Tower.
SHEIN - Shopping Online witnessed a fluctuating download pattern, starting at around 44.7K downloads and peaking at 69.4K in mid-November. The weekly active users showed a decline from 2.9M to 2.3M by the end of December.
THE ICONIC – Fashion Shopping experienced an increase in downloads, reaching a high of 13.5K in late November. Active users rose from 177.8K to 270K, peaking in early December.
UNIQLO AU downloads peaked at 11.5K in late November, while weekly active users increased to 179.3K before declining slightly to 131.6K by the end of the quarter.
adidas: Shop Shoes & Clothing saw a surge in downloads, hitting 12.9K in mid-November. Active users showed a gradual increase from 49K to 61.2K, before tapering off to 50.6K by year-end.
JD Sports downloads gradually increased, with a peak of 7.9K in late November. Active users rose from 12.8K to 15.1K mid-quarter, closing the year at 12.7K.
These trends provide a snapshot of consumer engagement with apparel apps in Oceania, with more detailed insights available through Sensor Tower.
