AI Insights · Timothy · January 2026
Top 5 Apparel Apps in New Zealand: Q4 2025 Performance
Explore the performance trends of the top apparel apps in New Zealand during Q4 2025, including download and active user data from Sensor Tower.
In the fourth quarter of 2025, the top apparel applications in New Zealand showed varied performance trends across weekly downloads and active user metrics. This analysis provides insights into the unified platform data from both iOS and Android, sourced from Sensor Tower.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at 10.8K and gradually declining to 5.5K by the end of December. Active users also saw a downward trend, decreasing from approximately 224K to 185K over the same period.
Hallensteins observed a peak in downloads in mid-November with 2.2K, before settling at just over 1K by the end of December. Despite the fluctuations, the app maintained a consistent presence in the market.
The adidas: Shop Shoes & Clothing app saw an increase in weekly downloads from 795 to a peak of 1.9K in mid-November, before tapering to 1.1K. Active users increased from 2.4K to a high of 3.1K, before ending the quarter at 2.5K.
JD Sports showed a steady rise in downloads, peaking at 1.5K in late December. Active users mirrored this trend, peaking at 5.3K in late November before closing the quarter at 4.7K.
Finally, Glassons saw a steady increase in both downloads and active users, with downloads peaking at 1.4K in late December and active users reaching 7.2K in the same period.
For more detailed insights and data, visit Sensor Tower's platform.
