Top 5 Apparel Apps in Norway Q4 2025: Performance Overview

In the fourth quarter of 2025, the top five apparel applications in Norway showed varied performance in terms of weekly downloads and active users on a unified platform. Here's a detailed look at the trends for each app, based on data from Sensor Tower.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at approximately 4.8K and peaking at about 5.8K in early November. By the end of the quarter, downloads had decreased to around 3.2K. Meanwhile, weekly active users began at 124.6K and saw a peak in mid-November at 145.4K before ending the quarter at 110.6K.

Zalando – Online fashion saw a steady increase in weekly downloads, beginning at 2K and reaching nearly 4.9K by late November. Active users also grew from 123.8K to a high of 186.6K in the same period before declining to 115.2K by the quarter's end.

Kappahl demonstrated moderate download activity, peaking at 3.5K in mid-November. Weekly active users showed a significant increase from 4.3K at the start to a high of 13.9K by late December.

ONLY STORES had a varied download trend, reaching a peak of 2.7K in mid-December. Active users rose from 11.3K to a peak of 13.2K, ending the quarter at 10.5K.

ZARA maintained a steady increase in downloads, peaking at about 3.5K in late November. Active users increased from 14K to a high of 17K before settling at 15K by the end of December.

These insights are sourced from Sensor Tower, where more detailed analytics can be explored further. These trends reflect the dynamic nature of the apparel sector in Norway's digital marketplace.