Top 5 Apparel Apps in Nigeria Q4 2025 Performance

In the fourth quarter of 2025, several apparel apps showed varying performance trends in Nigeria, as per Sensor Tower data. The SHEIN-Shopping Online app observed a consistent decline in weekly downloads, starting at approximately 49.8K in early October and dropping to 14.9K by the end of December. Despite this, weekly active users demonstrated resilience, peaking at around 237K in early December before slightly decreasing towards the quarter's end.

Montirex showed a positive trajectory in downloads, starting at a modest 507 and climbing to about 1.3K by the end of December.

For Fashion Nova: Trendy Shopping, downloads fluctuated, seeing a notable increase in early December to 1.3K, while active users peaked in early December at around 6.9K before ending the year at about 6.5K.

Zara maintained a steady increase in downloads, ending the quarter with approximately 1.3K. Active users saw a similar upward trend, reaching 4.8K by the end of December.

Lastly, Latest African Fashion Styles experienced slight fluctuations in downloads, starting at 354 and peaking at 624 in early December before closing the quarter at 232.

These insights provide a glimpse into the dynamic landscape of apparel apps in Nigeria. For more detailed analytics, visit Sensor Tower.