Top 5 Apparel Apps in Mexico Q4 2025: Unified Platform Insights

In the fourth quarter of 2025, the top apparel applications in Mexico on the unified platform showed varied performance trends. According to data from Sensor Tower, these apps experienced fluctuations in weekly downloads and active users, reflecting their market dynamics.

SHEIN - Shopping Online maintained a strong presence with downloads starting at approximately 268K in early October, peaking at 300K mid-November, and ending the year with 248K. Active users fluctuated, peaking at 35M in early November before declining to 32.6M by the end of December.

The Nike: Shoes, Apparel, Stories app saw a rise in downloads from 60K to a high of about 98K in mid-November, stabilizing at 77K by year-end. Active users increased significantly, reaching a peak of 3.4M in November and concluding the quarter at 2.5M.

adidas: Shop Shoes & Clothing experienced a boost in downloads from 31K to a high of 88K in early November, tapering off to 28K by the end of December. Active users peaked at 2.3M in mid-November, with a notable decline to 1.2M at the quarter's close.

ZARA exhibited a steady increase in downloads, starting at 20K and rising to 35K by the end of December. Active users showed consistent growth, beginning at 371K and reaching 558K by the end of the year.

Finally, the H&M app saw downloads rise from 21K to a peak of 39K in November, finishing at 27K. Active user numbers increased from 595K to 922K, showing a strong upward trend throughout the quarter.

For more detailed insights and data, visit Sensor Tower.