Top 5 Apparel Apps Performance in the Middle East: Q4 2025

In the fourth quarter of 2025, the top apparel applications in the Middle East exhibited varied performance trends across downloads and active users on a unified platform. Here’s a closer look at each app's performance.

SHEIN - Shopping Online saw its weekly downloads peaking at approximately 237K in late October, with a notable decline to around 113K by mid-December. The app maintained a robust active user base, fluctuating slightly but remaining above 13M throughout the quarter.

Savana - Fashion from London experienced a surge in downloads, reaching a high of about 52K in early November. However, downloads tapered off towards the end of the quarter, settling around 2.5K. Active users initially increased, peaking at over 94K in early November, before gradually declining to around 53K by the end of December.

Max Fashion - ماكس فاشون showed a consistent increase in downloads, peaking at approximately 59K in early November. Active users followed a similar trend, reaching just over 1M in late November before slightly decreasing to about 958K by the end of the year.

Brands For Less - Shopping App maintained steady downloads, with a slight peak reaching about 39K in early October. The app saw a consistent rise in active users, reaching approximately 431K in mid-November, though this number decreased slightly towards year-end.

Namshi - Online Fashion Store experienced notable growth in downloads, peaking at over 50K in late November. The app's active users also saw significant increases, peaking at over 1.1M in late November before settling around 1M by the end of December.

These insights are sourced from Sensor Tower, where more detailed analytics and trends are available for further exploration.