AI Insights · Timothy · January 2026
Top 5 Apparel Apps Performance on Unified Platform in Latvia Q4 2025
Explore the performance of Latvia's top apparel apps in Q4 2025, highlighting download trends and user engagement from Sensor Tower data.
In the fourth quarter of 2025, the top apparel applications in Latvia displayed varying trends in weekly downloads and user engagement, according to Sensor Tower data.
Zalando – Online fashion saw a steady increase in downloads, peaking at about 2.3K in late November. However, the app experienced a decline towards the end of December, with downloads dropping to approximately 1K.
SHEIN - Shopping Online started the quarter with over 2.1K downloads but saw a gradual decline, reaching a low of around 668 in late December. A slight recovery was noted in the final week of the year, with downloads increasing to 1.4K.
ABOUT YOU Online Fashion Shop experienced a notable spike in mid-November, reaching 2.5K downloads. This was followed by a downward trend, with downloads decreasing to 556 by the end of December.
The ABOUT YOU Outlet app showed a significant drop in downloads from 1.6K at the start of the quarter to just 559 at the end. The downward trend was consistent throughout the period.
Finally, Lindex displayed fluctuating download numbers, with a peak of 995 in early December before declining to 300 in the final week.
These insights provide a snapshot of the competitive landscape for apparel apps in Latvia, with more detailed analysis available through Sensor Tower's comprehensive data offerings.
