Top 5 Apparel Apps in Lithuania: Q4 2025 Performance Overview

In the fourth quarter of 2025, the top apparel applications in Lithuania on the unified platform exhibited varied performance trends, as reported by Sensor Tower. Here's a detailed look at the metrics for each app:

Reserved showed significant activity with weekly downloads peaking at around 14.1K in late November, despite a drop to 2.3K by the end of December. The app's active users increased from 4K to a high of 18.6K in late November before settling at 12.2K towards the quarter's end.

Sinsay - moda i zakupy online maintained a robust presence. Weekly downloads reached a high of approximately 10.4K in mid-November, with active users peaking at 82K during the same period. By the end of December, active users slightly declined to about 62.4K.

SHEIN - Shopping Online experienced a fluctuating pattern in downloads, starting at 4.8K and dropping to around 1.2K in early December before recovering to 2.7K by the month's end. Active user numbers were strong, peaking at 273.8K in mid-November and ending the quarter at 218.9K.

Zalando – Online fashion saw downloads increase to 3.5K by late November, with active users climbing steadily from 128.6K to a peak of 185.5K in early December.

Lounge by Zalando | Outlet demonstrated growth, with downloads peaking at 2.6K in late November. Active users rose to 23.7K in early December before slightly tapering off to 15.1K by the end of the quarter.

These insights highlight the dynamic nature of the apparel app market in Lithuania, with varying trends in user engagement and app adoption. For further details and more comprehensive analytics, Sensor Tower provides in-depth data and insights.