AI Insights · Timothy · January 2026
Top 5 Apparel Apps Performance in Italy Q4 2025
Explore the performance trends of the top 5 apparel apps in Italy during Q4 2025, with insights on downloads and active users.
In the fourth quarter of 2025, the top 5 apparel applications on the unified platform in Italy exhibited notable trends in weekly downloads and active user engagement, as reported by Sensor Tower.
SHEIN - Shopping Online saw weekly downloads peaking at around 72K in early November, followed by a gradual decline to approximately 35.9K by the end of December. The app's active users started at 9.5M, peaking at 10.1M mid-quarter, before decreasing to 6.5M by the year's end.
Zalando – Online fashion experienced a steady increase in downloads, reaching a high of 64.4K in late November. Active user numbers climbed significantly, starting from 3.2M and reaching a peak of 4.8M before settling at around 3.2M again.
Sinsay - moda i zakupy online had a noticeable decrease in weekly downloads from 44K to approximately 10.5K. Active user engagement, however, showed growth, with numbers rising from 187K to a peak of 261K before ending the quarter at 180K.
Privé by Zalando | Outlet downloads increased steadily, peaking at 34.2K. The app's active users also saw an upward trend, reaching around 1.1M mid-quarter before dropping to 752K.
ZARA downloads peaked at 45.2K in late November, with a resurgence to 33K by the end of December. Active user numbers began at 1M, peaked at 1.4M, and concluded the quarter at 1.3M.
For more detailed insights and data, visit Sensor Tower's platform.
