Top 5 Apparel Apps in Hungary: Q4 2025 Performance

In the fourth quarter of 2025, the top apparel applications on a unified platform in Hungary exhibited varied performance trends, as per Sensor Tower data.

Sinsay - moda i zakupy online saw a peak in weekly downloads around mid-November, reaching approximately 18K. Throughout the quarter, its weekly active users increased up to 596K in November before gradually declining to around 412K by the end of December.

Takko Friends started the quarter with strong downloads near 20K, but this number decreased to about 4.3K by late December. The app maintained a consistent growth in active users, ending the quarter with roughly 25K.

SHEIN - Shopping Online experienced a decline in weekly downloads, starting from 14K and dipping to 4.5K mid-December, before slightly recovering to 8K. Active users fluctuated, beginning at over 1M and closing the quarter at about 1.08M.

Zalando – Online fashion showed a steady increase in downloads, peaking at 9K in late November. Its weekly active users grew consistently, starting at 189K and reaching a high of 267K in early December.

ABOUT YOU Outlet had moderate weekly downloads, fluctuating between 4.6K and 8K. Active users rose steadily from 84K to a peak of 111K at the end of November.

For more detailed insights and analysis, visit Sensor Tower's platform.