Top 5 Apparel Apps in Guatemala: Q4 2025 Performance

In the fourth quarter of 2025, five leading apparel applications showcased varied performance trends on a unified platform in Guatemala. Sensor Tower provides a detailed analysis of these trends.

SHEIN - Shopping Online saw an increase in weekly downloads early in the quarter, peaking at around 14.3K in early November. However, there was a noticeable decline towards the end of the quarter, dropping to about 8.1K by mid-December. The app maintained a strong weekly active user base, starting at 225K and reaching as high as 287K by December.

Puma PRIS (GT) experienced a steady decrease in weekly downloads, beginning at approximately 3.5K and declining to around 510 by the end of the quarter. Despite this, weekly active users showed resilience, starting at 125K and recovering to over 100K by December's end.

Vitrinnea had a fluctuating trend in downloads, starting with a modest 885 and peaking at 3.1K in early October. The app's performance stabilized towards the end of the quarter with downloads hovering around 2.6K.

ZARA demonstrated a consistent increase in weekly downloads, beginning at 514 and rising to 1.3K by mid-December. The app's active user base also grew steadily, from 2.8K to over 4K by the end of December.

Stradivarius - Clothing Store showed an upward trend in downloads, starting at 249 and reaching as high as 823 in mid-December. The app's weekly active users increased from 1K to over 2K by the end of the quarter.

For more insights and detailed analytics, visit Sensor Tower.