AI Insights · Timothy · December 2025
Top 5 Apparel Apps Performance in Greece: Q4 2025
Explore the performance trends of the top 5 apparel apps in Greece during Q4 2025, highlighting key metrics like downloads and active users.
In the fourth quarter of 2025, the top apparel applications in Greece demonstrated varied performance metrics, as reported by Sensor Tower.
ABOUT YOU Online Fashion Shop saw a notable increase in weekly downloads, peaking at 26.4K in mid-November. Active users also grew significantly, reaching a high of approximately 588.8K in the same period.
SHEIN - Shopping Online experienced a decline in weekly downloads from 18.4K at the beginning of October to 10.5K by the end of December. Despite this, active users remained robust, with numbers surpassing 1.8M in November before declining to about 1.4M by the year's end.
Sinsay - moda i zakupy online maintained stable weekly downloads around 13.7K in November, although there was a sharp decline to 5.4K by the end of December. Active users saw a similar trend, peaking at 198.5K mid-December before dropping to 164.9K.
ABOUT YOU Outlet had consistent downloads early in the quarter, with numbers around 13.6K, but faced a decrease to 6.3K by late December. Active users increased to 134.7K in November, though they dropped to 72.7K by the end of December.
Zalando – Online fashion began the quarter with minimal downloads and active users. However, both metrics improved significantly, with downloads reaching 21.8K and active users hitting 48K by late December.
For more detailed insights and data, visit Sensor Tower.
