AI Insights · Timothy · January 2026
Top 5 Apparel Apps in Ghana: Q4 2025 Performance on Unified Platform
Explore the performance of the top 5 apparel apps in Ghana during Q4 2025, highlighting download and active user trends from Sensor Tower data.
In the fourth quarter of 2025, the performance of top apparel applications in Ghana on the unified platform exhibited diverse trends. Here's a closer look at the weekly downloads and active users for each app, based on data from Sensor Tower.
SHEIN-Shopping Online experienced an overall decline in weekly downloads, starting at approximately 22.3K and dropping to 3.5K by the end of December. Despite this, weekly active users showed a peak at 220K in late October before decreasing to 155.6K by the end of the year.
Fashion Nova: Trendy Shopping maintained relatively stable download numbers, with a slight increase in late November peaking at 1K. Active users fluctuated mildly, ending the quarter at around 6.9K.
Lavish Barbs downloads began at 808 and saw a decline to 270 by the end of December. Active user data was not available for this period.
Zara saw consistent weekly downloads, peaking at 447 in late November. Active users steadily increased to finish the quarter at 2.4K.
Latest African Fashion Styles displayed a gradual increase in downloads throughout the quarter, reaching a high of 344 in mid-December. Active user data was not available for this app.
For more insights and detailed analytics on these applications, visit Sensor Tower's platform.
