Top 5 Apparel Apps in France: Q4 2025 Performance

In the fourth quarter of 2025, the top five apparel applications in France displayed varied performance metrics across downloads and active users.

SHEIN - Shopping Online experienced a notable fluctuation in weekly downloads, starting at approximately 75.4K in late September and peaking at 87.8K in early November. However, a decline was observed towards the end of the quarter, with downloads dropping to around 22.4K. Active users mirrored this trend, peaking at over 10M in October before declining to about 4.7M by late December.

Zalando – Online fashion showed a steady increase in weekly downloads, reaching a high of 69.4K in late November. Active users also saw growth, starting at 2.2M and peaking at 3.3M in late November, before slightly declining towards the end of the quarter.

ZARA maintained a consistent download rate, with a significant rise in late November at 49.7K. Active users increased from 532K to a peak of 755K during the same period, indicating a positive engagement trend.

KIABI Mode, Habit Enfant, Déco began the quarter with 44.9K downloads, which gradually decreased to 15.3K by the end of December. Active users showed an initial increase, peaking at 747K in early December, before dropping to 548K.

UNIQLO - LifeWear experienced a steady download rate, with a notable peak of 39K in late November. Active users followed a similar pattern, starting at 230K and reaching a high of 278K in late November.

These insights are derived from Sensor Tower's data, providing a comprehensive overview of the apps' performance. For more detailed analysis and insights, visit Sensor Tower's platform.