AI Insights · Timothy · January 2026
Top 5 Apparel Apps in Estonia: Q4 2025 Performance
Explore the performance of top apparel apps in Estonia during Q4 2025, with insights on downloads and trends from Sensor Tower.
The fourth quarter of 2025 saw notable trends in the performance of the top apparel apps on a unified platform in Estonia. Here’s a closer look at how these apps fared in terms of weekly downloads, based on data from Sensor Tower.
Zalando – Online fashion experienced fluctuations in weekly downloads, starting at approximately 1.2K at the beginning of October and peaking at around 1.7K in late November. The app closed the year with downloads just under 800.
SHEIN - Shopping Online maintained a relatively stable download rate, beginning the quarter with 735 downloads and ending with 512. The highest point was in early November with nearly 750 downloads.
ABOUT YOU Online Fashion Shop saw a varied pattern, peaking at 755 downloads mid-November, after starting the quarter around 540. The year concluded with a dip to 375 downloads.
Lindex experienced a significant download surge in late November, reaching 792 downloads, up from 400 at the start of the quarter, and finishing at 291.
Boozt.com showed a substantial rise in downloads mid-quarter, peaking at 690 in late November, before dropping to 143 by the end of December.
These insights highlight the dynamic nature of user engagement with apparel apps in Estonia. For more detailed analytics and trends, visit Sensor Tower's platform.
