Top 5 Apparel Apps in Colombia Q4 2025: Unified Platform Insights

In the fourth quarter of 2025, the top apparel applications in Colombia showed varied performance metrics across downloads and active users on a unified platform, according to data from Sensor Tower.

SHEIN - Shopping Online experienced significant fluctuation in weekly downloads, peaking at approximately 432K in late October. However, a decline was observed towards the end of the quarter, with downloads dropping to around 140K by the last week of December. Active users started the quarter strong at over 10M, with a slight dip to about 9.9M by the end of December.

adidas: Shop Shoes & Clothing saw a notable increase in downloads mid-quarter, reaching a high of 31.3K in mid-November. The app's active user base similarly peaked at approximately 761K during the same period but settled to around 536K by the quarter's end.

ZARA maintained a steady increase in downloads, peaking at about 8.5K in late November. Active users also rose steadily, starting at around 26K and increasing to 44.8K by the end of December.

OSTU App showed consistent download numbers, with a slight peak at 4.6K in mid-November. The app did not report active user data during this period.

Fashion Nova: Trendy Shopping saw a significant spike in downloads, reaching 7.4K in early November, before declining to around 1.9K by the end of December. Active users increased to a peak of 15.6K in late October and gradually decreased to about 10.1K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.