AI Insights · Timothy · January 2026
Top 5 Apparel Apps in Switzerland: Q4 2025 Overview
Explore the performance trends of the top apparel apps in Switzerland during Q4 2025, with key insights from Sensor Tower.
In the fourth quarter of 2025, the top apparel applications in Switzerland showcased varied performance trends. Here's a look at how these apps fared in terms of downloads and active users.
SHEIN - Shopping Online saw weekly downloads peaking at about 12.3K in early November, following a gradual increase from late September. However, downloads tapered off to around 4.6K by the end of December. The app maintained a robust weekly active user base, reaching over 410K in mid-November, before experiencing a decline to approximately 297K by the close of the quarter.
Zalando – Online fashion experienced a notable rise in downloads, culminating at 13.5K in the week of November 24. The active users fluctuated, peaking at 646.9K in late November, before settling at 477.9K at the end of December.
DOSENBACH demonstrated an interesting pattern with a significant spike in downloads to nearly 15K in mid-November. After this peak, the numbers dropped to 3.5K by the end of the quarter.
C&A Mode Online Shop saw its downloads peak at 13.2K during the week of November 24. Active users reached a high of 108.3K in the same period, though this number decreased to 49K by the end of December.
ABOUT YOU Online Fashion Shop experienced a surge in downloads to 7.9K during mid-November. Active users increased steadily, peaking at 90.2K in late November, and closing the quarter with 72.2K.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the apparel app market in Switzerland. For more detailed analytics and trends, visit Sensor Tower's platform.
