Top 5 Apparel Apps in Belarus: Q4 2025 Performance Overview

In the fourth quarter of 2025, the top apparel applications in Belarus demonstrated varied performance metrics across downloads and active users. According to Sensor Tower's unified platform data, these apps showcased distinct trends.

MEGATOP Next saw a decline in weekly downloads, starting at 12K at the beginning of the quarter and gradually decreasing to approximately 2.3K by the end of December. Active users followed a similar downward trend, dropping from 13.5K to 1.7K over the same period.

The app kari: обувь и аксессуары experienced fluctuations in weekly downloads, peaking at 10.4K in early November before settling at around 3.8K by the end of the quarter. Active users showed a more consistent pattern, with numbers ranging from 55.2K to 42.4K throughout the quarter.

Mark Formelle - магазин одежды maintained a relatively stable download rate, with weekly downloads hovering between 1.6K and 2.9K. Active users exhibited slight variability, peaking at around 26.9K in late November before declining to 22K by year-end.

Lamoda интернет магазин одежды showed a consistent decline in both downloads and active users. Weekly downloads decreased from 2.2K to 1.3K, while active users dropped from 58K to 48.5K over the quarter.

Finally, ZIKO: Ювелирные Изделия и Часы experienced a gradual increase in downloads, starting at just over 900 and reaching 2.1K by late December. However, active user data was not available for this app.

These insights are part of Sensor Tower's comprehensive data analysis, offering a detailed look into the performance trends of leading apparel apps in Belarus. For more detailed insights, visit Sensor Tower's platform.