AI Insights · Timothy · December 2025
Top 5 Apparel Apps in Bulgaria: Q4 2025 Performance
Explore the performance trends of Bulgaria's top 5 apparel apps in Q4 2025, highlighting significant download and active user metrics.
The fourth quarter of 2025 saw dynamic trends among the top apparel applications in Bulgaria, with data provided by Sensor Tower offering valuable insights.
SHEIN - Shopping Online experienced a fluctuating pattern in weekly downloads, peaking at around 16.7K in late October before declining to approximately 5.7K by the end of December. Weekly active users also demonstrated variability, reaching as high as 816K in late October and ending the quarter at roughly 617K.
LC Waikiki Online Shopping saw a notable rise in weekly downloads, starting at 5K and reaching over 12K by late November. Active users mirrored this trend, growing steadily from 10K to nearly 29K by mid-December.
Answear - online fashion shop showed an initial spike in weekly downloads, climbing to over 10K in late October, followed by a decline to about 1.9K by the end of the year. Active users, however, increased consistently, culminating in a peak of approximately 84K in the final week.
ABOUT YOU Outlet exhibited a modest download volume, fluctuating between 3K and 6K throughout the quarter. Active user numbers showed a peak of 72K in late November before tapering off to 43K by the end of December.
Sinsay - moda i zakupy online maintained a relatively stable download rate, with numbers ranging from 3K to 6K. Active users displayed a consistent upward trajectory, peaking at approximately 452K in early December before a slight decrease to 393K by the quarter's close.
For more detailed insights, visit Sensor Tower's platform to explore these trends further.
