AI Insights · Timothy · January 2026
Top 5 Apparel Apps Performance in Belgium: Q4 2025
Explore the performance trends of the top 5 apparel apps on a unified platform in Belgium during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the top apparel apps in Belgium experienced varied performance metrics on a unified platform, reflecting shifts in user engagement and downloads. Here's a detailed look at how these apps fared.
SHEIN - Shopping Online saw its weekly downloads beginning at approximately 13.6K at the start of the quarter, with a general decline to about 8.2K by the end of December. Weekly active users started strong at around 1.2M, peaking mid-quarter, followed by a decrease to 969K by the end of the quarter.
Zalando – Online fashion experienced a notable increase in weekly downloads, reaching a high of 16.5K in late November. Active users also surged, peaking at approximately 1.3M before settling at 927K by the end of December.
Lounge by Zalando | Outlet had consistent weekly downloads, peaking at 8.2K in late November. Weekly active users saw a slight increase to 203K mid-quarter, followed by a decrease to 150K by the end of the year.
C&A Mode Online Shop started the quarter with downloads around 11.5K, dropping to 2.7K by the end. Active user numbers peaked at 116K in mid-October, with fluctuations ending at 82K.
ZARA had a steady increase in downloads, reaching 11.6K in late November. Active users remained relatively stable, peaking at 113K in early December.
These insights, provided by Sensor Tower, highlight the dynamic nature of user engagement in the apparel app market in Belgium. For more detailed analytics and insights, visit Sensor Tower's platform.
