Top 5 Apparel Apps Performance on Unified Platform in Australia Q4 2025

In the fourth quarter of 2025, the top five apparel applications in Australia demonstrated varying trends in downloads and active users, as reported by Sensor Tower.

SHEIN - Shopping Online saw a notable increase in weekly downloads, starting at approximately 34K in early October and peaking at around 60K in mid-November. However, weekly active users showed a downward trend from over 2.6M at the beginning of the quarter to about 2.1M by the end of December.

UNIQLO AU experienced a steady rise in weekly downloads, reaching a high of 11.5K in late November. Its active user base also expanded, growing from 137K to a peak of 179K in November before tapering off to 132K by the end of the quarter.

THE ICONIC – Fashion Shopping initially had a surge in downloads, peaking at 12.4K late in November. Despite fluctuations, active users increased significantly, climbing from 173K to over 255K by the end of November, before settling at around 227K in December.

adidas: Shop Shoes & Clothing witnessed a moderate increase in downloads, peaking at 11K in mid-November. Active users grew steadily throughout the quarter, starting at 47K and reaching around 57K in early December.

Nike: Shoes, Apparel, Stories showed growth in downloads, with numbers rising from 3.8K at the start of October to a peak of 10K in late December. The active user base also expanded, increasing from 38K to nearly 87K by the end of November, before stabilizing around 79K by the close of the quarter.

For more detailed insights and data, visit Sensor Tower's comprehensive reports on these apps.