Q4 2025 UAE Apparel App Performance on Unified Platform

In the fourth quarter of 2025, the performance of the top apparel applications in the United Arab Emirates on a unified platform showed varied trends in terms of downloads and active users. Data from Sensor Tower provides insights into these trends, focusing on five leading apps.

SHEIN - Shopping Online experienced fluctuating weekly downloads, starting at around 34K at the beginning of October and dropping to approximately 20K by mid-December, before a slight resurgence to 20.3K in the final week. Active users remained robust, peaking at 2M in October but saw a decline to 1.8M by the end of December.

Max Fashion - ماكس فاشون saw a peak in downloads in early November with 17.2K, followed by a decline towards the end of the quarter, closing at 7.1K. Active user engagement grew steadily, reaching a high of 230K in early December before tapering off to 168K by the end of the year.

Namshi - Online Fashion Store showed consistent growth in downloads, peaking at 13.6K in late November. Active user numbers increased significantly from 181K in early October to a peak of 263K by late November, before settling at 206K by the end of December.

Brands For Less - Shopping App had a steady number of downloads, with notable declines in October but a rebound to 6.6K mid-December. Active users fluctuated slightly but remained strong, starting at 220K and closing the quarter at 217K.

Finally, adidas: Shop Shoes & Clothing showed a significant spike in downloads in early November, reaching 9.4K, while active users surged to 95K in late November before settling at 50K by the end of December.

These insights from Sensor Tower highlight the dynamics of user engagement and app popularity in the UAE's apparel sector during Q4 2025. For more detailed analytics and trends, visit Sensor Tower's platform.