AI Insights · Timothy · January 2026
Top 5 Word Puzzle Games on iOS in New Zealand Q4 2025
Explore the performance trends of the leading word puzzle games on iOS in New Zealand during the fourth quarter of 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the word puzzle game category on iOS in New Zealand showed intriguing trends, with data insights provided by Sensor Tower.
Word Search Explorer® from PlaySimple Games Pte Ltd saw notable fluctuations in its weekly revenue, peaking at $82 in early November and ending the year at $58. Weekly downloads spiked to 1.8K in mid-October but then settled around the 700 range by the end of December. The app maintained a steady active user base, averaging around 5K throughout the quarter.
NYT Games: Wordle & Crossword by The New York Times Company experienced consistent weekly revenue, reaching a high of $5K in the week leading up to Christmas. Downloads gradually decreased over the quarter, starting at 793 and dropping to 690. However, active users remained strong, averaging over 39K, despite a slight dip in early December.
Zen Word® - Relax Puzzle Game from Oakever Games showed a steady increase in weekly downloads, climbing from 240 in late September to over 1.6K by the end of December. Its revenue fluctuated, peaking at $213 in the last week of the year. Active users also rose steadily, reaching over 5.3K by the end of the quarter.
Wordscapes: Word puzzle game by PeopleFun, Inc. maintained a strong revenue stream, peaking at $1.2K in the week before Christmas. Downloads varied slightly, with a notable increase to 715 in the final week of December. Active users saw a recovery towards the end of the quarter, ending at over 8.2K.
Word Oasis: Calm Puzzle Game from Oasis Games LTD showed a gradual increase in downloads, starting at 248 in mid-October and reaching 921 by the end of December. Revenue began at $22 in early November and peaked at $48 just before Christmas.
For more detailed insights and data, visit Sensor Tower's platform.
